Download e-book for iPad: Cognitive Finance: Behavioral Strategies of Spending, Saving by Philipp Erik Otto

By Philipp Erik Otto

ISBN-10: 1613242468

ISBN-13: 9781613242469

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Read Online or Download Cognitive Finance: Behavioral Strategies of Spending, Saving and Investing (Economic Issues, Problems and Perspectives) PDF

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Additional info for Cognitive Finance: Behavioral Strategies of Spending, Saving and Investing (Economic Issues, Problems and Perspectives)

Example text

SAVING CONCEPT (STUDY 1) To understand peoples‘ saving behavior, we need to examine their actual savings. Rather than asking hypothetical questions, an in-depth analysis is provided of what people actually do, to stress the ecological validity of the saving concept. In order to evaluate the different approaches to saving, it is necessary to know how people understand this problem and what their saving goal is. It has been shown that often diverse motives for saving exist (Horioka & Watanabe, 1997; Keynes, 1936; Lindqvist, 1981).

Otto 46 leaves the names at their defaults. Also the labels ‗Instant‘ and ‗Addition‘ could be less meaningful as they reflect the former products offered by this financial provider. 1. Saving labels The correlation between categories is not analyzed and thus the simultaneity of different saving categories is not illustrated, but these labels document the variety in existing saving aims. The saving categories are representations of the three general saving motives but illustrate primary interest in specific purpose savings.

Although no response data was available for a large part of the debit factor mail sample, this substantial uplift in the response rate is assumed to be valid for the whole debit factor mail sample. Alternatively the debit factors can be used to optimize the size of the standard mail sample. Philipp E. 341% (68 individuals) Debit Factor Mail Sample - 203 K Response rate: ? 5. Response rates for standard and debit factor model In both cases all available customer information was taken to select the most responsive mailing sample in a logistic regression.

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Cognitive Finance: Behavioral Strategies of Spending, Saving and Investing (Economic Issues, Problems and Perspectives) by Philipp Erik Otto

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