By Corey Perlman
ISBN-10: 0470411597
ISBN-13: 9780470411599
During this net 2.0 period, small company proprietors are at a serious drawback simply because they've got minimum, if any, wisdom, approximately online marketing. in addition they lack the funds to rent a top-notch net marketer. hence, the thrust in their online marketing application generally is a poorly acting site that draws few viewers. e Boot Camp is the answer to the entrepreneur's online marketing challenge. This home made ebook presents the information that's had to win enterprise in our on-line world whereas getting rid of the necessity for a wide advertising and marketing finances. in precisely an hour or per week, the small company proprietor will achieve keep an eye on of his or her online marketing crusade, utilizing the step by step procedure Perlman offers. in particular, readers will research the keys to enhancing their search-engine score (the serious driving force of site visitors to a Website), find out how to create and deal with blogs and e-newsletters and, eventually, the secrets and techniques to a profitable, sales-driven site.
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Additional resources for eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Sample text
Review web sites that you always see at the top of Google. As you learn more about how search engines rank web sites, you’ll begin to see patterns that each of these web sites use. No. 3. When updates are made to your web site, you should alert each of the major search engines to reevaluate your site. When you’ve completed this book, you’ll want to perform this task. com. Walkthrough Step 1. com. Step 2. Click on “View” from the navigation bar at the top of your page. Step 3. Click on “Source” if using Internet Explorer or click on “Page Source” if using Mozilla Firefox.
Take a look at the following picture. com. The brighter colors indicate where the majority of the searchers are looking. As you can see, the vast majority of the colors are over the organic search results and not on the sponsored links on the right side of the page. Also note the vast difference in coming up on the top of Google versus the bottom. com With organic results, people are more likely to gain the information they’re looking for. More importantly, the organic searches are free, so you can win the search engine game the old-fashioned way, and put those marketing dollars back into your pocket.
Google Adwords (the name Google gives its sponsored ads program) has made it simple for a small town sandwich shop to advertise against the likes of Panera Bread, Subway, or Cosi. And thanks to the use of keywords (words that your potential customers would use to search in Google) you can localize your advertising far better than any offline advertising campaign. This same functionality works on the next two largest search engines in the world: Yahoo! and MSN. I’ll continue to use Google 17 18 PROVEN INTERNET MARKETING TECHNIQUES as my search engine example of choice, but this information is applicable to Yahoo!
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business by Corey Perlman
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