By Fiona Fui-Hoon Nah
ISBN-10: 1931777268
ISBN-13: 9781931777261
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3). g. taking some action Progression changed by disruptive event Fig. 3: Model of Scenario Building (Geschka/Hammer 1990, p. 315) Scenario analysis can be broken down into the following phases: 1. Analysis a) Decision about separate object of study (such as division or region) b) Definition of relevant environment areas (such as macroeconomy, technology, politics, or social demographics) 2. 1 Instruments for Strategic Enterprise Management 39 d) Building scenarios by monitoring these critical indicators over multiple blocks of time e) Analysis of the effects of potential disruptive events on goals and key figures 3.
Porter distinguishes between primary activities, which are directly related to production and the sale of products, and secondary activities, which support the primary activities. Competitive advantages arise if a firm is able to conduct individual activities more efficiently than its competitors. Financials Accounting Human Resources Asset Management Research, Product and Process Development Sales Procurement Production Shipping Customer Service Warehousing Fig. 1: Value Chain (based on Mertens 2004, p.
It serves as a means of estimating the risk of the overall corporation. It is calculated using this formula: Beta factor = Covariance of Company and Market Return / Variance of Market Return The covariance is the measure for the relationship or independence between two random variables. The variance, on the other hand, shows how much the value of a random variable deviates from a mean. The beta factor thereby indicates by how many percentage points the value of a company fluctuates when the value of the whole market changes by one percentage point.
Enterprise Management with SAP SEM - Business Analytics by Fiona Fui-Hoon Nah
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