By Michael Real
ISBN-10: 0803958765
ISBN-13: 9780803958760
This specific textbook offers a clean interpretation of media research and cultural stories. each one bankruptcy makes a speciality of a selected point of yankee pop culture - together with Hollywood cinema, presidential elections and the tremendous Bowl - to demystify advanced suggestions similar to ritual, postmodernism and political economic climate. This use of pop culture texts, narratives and interpretations will let readers to appreciate extra approximately this significant but esoteric debate.
Exploring Media Culture synthesizes a wealth of knowledge and examine and provides this in an interesting and obtainable structure.
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Get Exploring Media Culture: A Guide PDF
This exact textbook presents a clean interpretation of media research and cultural reviews. every one bankruptcy makes a speciality of a selected element of yank pop culture - together with Hollywood cinema, presidential elections and the tremendous Bowl - to demystify complicated innovations corresponding to ritual, postmodernism and political economic system.
Extra resources for Exploring Media Culture: A Guide
Sample text
Exegesis is also not the practical application of a text to other circumstances and needs distant from those of its origins. Rather, it is a careful, expanded analysis of exactly what was intended by the text's creator. The case-study method identifies explicit and implicit meaning in a text or practice. What do the images, lyrics, and feelings of a particular music video literally mean in themselves? What specific cues and suggestions can be identified? How do similar music videos relate to this one through artist, director, visual cues, imagery, lyrics, message, and so forth?
Case-study methodology does not eliminate real-world contexts as labora tory science does, nor does it eliminate symbolic and communitarian dimen sions as behaviorism does. Fundamentally, the case-study method provides a series of structured steps built around central concepts and concerns of cultural studies. Selection. The case-study method in cultural studies begins with a spe cific experience of culture, such as a carload of teens reacting to a popular song. This concrete experience, or "problematic," must then be situated historically and contextually in relation to cultural, ideological, economic, political, or other questions.
The goal is, in the words of the Council on Competitiveness (1993), "an advanced information infra structure which will reduce costs, enhance services and create an astonishing array of new applications" (p. 2). Culture, Media, and Identity II Ironically, the best preparation for such dreams of the future of media is often a sense of the past. In this case, an awareness of media history and a sense of media theory help to place futuristic predictions in comprehensible (and more restrained) contexts.
Exploring Media Culture: A Guide by Michael Real
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