Download e-book for kindle: i-mode Strategy by Takeshi Natsuno

By Takeshi Natsuno

ISBN-10: 0470851015

ISBN-13: 9780470851012

ISBN-10: 0470858052

ISBN-13: 9780470858059

First brought in 1999, i-mode used to be the world's first shrewdpermanent cell for net looking. The i-mode instant facts provider deals colour and video over numerous handsets. Its cellular computing provider permits clients to do phone banking, make airline reservations, behavior inventory transactions, ship and obtain electronic mail, play video games, entry climate experiences and feature entry to the web. it could actually supply a wide range of sites from the world over identified businesses equivalent to CNN to very neighborhood information.
In Japan, the variety of i-mode clients is on the subject of a sensational thirteen million. which means 10% of Japan's overall inhabitants are utilizing i- mode after no longer even 2 years of its existence.

i-mode process authored by way of one of many major architects in the back of i-mode:
* Discusses the good fortune tale of i-mode to date
* bargains hugely possible destiny projections for the technology
Written via the main hugely revered professional within the box, i-mode method is an absolute needs to for everybody eager to recognize extra approximately NTT DoCoMo's sustainable enterprise version and i-mode approach

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Extra info for i-mode Strategy

Sample text

Between the official sites on the iMenu and the voluntary sites, a wealth of content is available by i-mode – and those riches are the drivers attracting more and more new subscribers to i-mode. The more subscribers we have, the more the service menu grows, and the more the service menu grows, the more we attract users to see what is there. 5). Plenty of content is the key to the i-mode growth cycle. 2 Active Users: 95% The story is not merely that there are so many i-mode subscribers: most use it frequently; i-mode is now part of their lives.

7 CD purchase rates at Tsutaya. Source: Tsutaya Online. Success 13 The airlines have also done well by supporting ticket purchase by imode: each airline using i-mode has sold tens of millions of yens worth of tickets via i-mode each month. E-commerce sites selling computer games are also said to be racking up monthly sales in tens of millions of yen via i-mode. DLJdirect SFG Securities, which deals in stocks by phone and e-mail, reports that it receives about 20% of its business by i-mode. 4 Information Close to Home Works An interesting aspect of i-mode is that the proportion of women using it is higher than for the wired Internet.

Now it was possible to send and receive e-mail messages between mobile phones operating on different providers’ networks and also between mobile phones and personal computers with Internet access. Over the Internet, e-mail could now be exchanged with any other Internet-capable terminal. It was just at the dawn of this interactive, open e-mail era that the work of developing i-mode began. We had no doubt that interactive, open services would flourish. Our thinking focused, in developing i-mode, on how to provide the optimal context – ease of use and attractive fee structures, for example – to enable interactive, open e-mail to realize its potential.

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i-mode Strategy by Takeshi Natsuno


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