By Valerie Feldmann
ISBN-10: 3790815756
ISBN-13: 9783790815757
ISBN-10: 3790816337
ISBN-13: 9783790816334
Mobile communications and subsequent new release instant networks grow to be new distribution channels for the media. This improvement deals fascinating new possibilities for media businesses: the cellular verbal exchange approach creates new utilization contexts for media content material and providers; the social use of cellular communications means that id illustration in social networks, impulsive entry to depended on media manufacturers, and micro-coordination turn out to be new assets of worth construction within the media industries. within the gentle of this heritage, this publication takes diverse viewpoints at the improvement of cellular media: from a aggressive technique viewpoint it analyzes the extension of cross-media innovations and the emergence of cross-network options; from a public coverage standpoint it develops calls for and necessities for an innovation coverage that fosters innovation in cellular media markets.
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Extra info for Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Sample text
Such filter software creates a web-based recommendation system that relates a user’s preferences to the preferences of other users. Since search engines are difficult to handle on small mobile device screens, other forms of searching and selecting relevant content may therefore be more suited to the mobile communication sphere. 71) With regard to the provision of mobile media, the trade-off for the attention that is taken from another (foreground-) activity and dedicated to the mobile device demands personal relevance of mobile content.
Acceleration of content releases is a time-related product dimension that can be used as a tool for announcements, trailers, and promotions. e. 53) For example, movie launch strategies are experimenting with releasing games previous to the movie as in the case of ‘Matrix Reloaded’. Mobile games may become the next component in this strategy. 54; Zerdick et al. 185. 52 See Shapiro and Varian (1999), pp. 55. 53 Windowing is an essential media economic feature in many media industries. For example, in the movie industry a film is transmitted in distinct channels of distribution such as cinema, video, pay-TV, and television that serve different consumer needs.
N. (July 25, 2002). N. (July 16, 2002). N. (2003c). N. (May 2, 2002). N. (June 23, 2003). N. (May 23, 2002). N. (August 15, 2002). N. (November 18, 2002). N. (July 15, 2002). N. (March 7, 2003). N. (January 8, 2003). See Mariano (January 28, 2002). Character licensing is a popular licensing form for mobile content that can support existing contents and formats, build new audiences, and make a media brand (element) ubiquitously available. Licensed content is in many cases used for the personalization of handsets.
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication by Valerie Feldmann
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