By Erik Schlie, Jörg Rheinboldt & Niko Waesche
ISBN-10: 0230308171
ISBN-13: 9780230308176
Read or Download Simply Seven: Seven Ways to Create a Sustainable Internet Business PDF
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Additional info for Simply Seven: Seven Ways to Create a Sustainable Internet Business
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Time Warner woke up to a nightmare come alive. AOL shares plummeted, the number of subscribers stagnated and the online service had to keep lowering its prices to retain its members. AOL Time Warner The second building block – subscriptions had to conduct a goodwill write-off resulting in a 2002 loss of $99bn. Finally, in 2009, AOL was disentangled from Time Warner, ending an almost decade-long experiment with online subscription services gone awry. The new, independent AOL is now switching business models and trying out advertising – combining it with content production and deep use of analytics technology.
Together, the full picture emerges. PART THREE (Chapter 9) – It’s a freemium world Chapter 9 describes when is the right time to start charging and what to charge for in the essentially free environment of the web. The Internet has been built on a foundation of free donations – this is an essential aspect of the Internet that needs to be respected. Offering value on the web for free is one of the most important ways customers are rewarded for their own nonmonetary contributions to a web site – in the form of personal data, personal recommendations or content.
They acquired all they need to know themselves. When it comes to their web site, however, these savvy business people suddenly let Internet agencies and designers make serious decisions for them. There is a huge amount of dependence on outside experts and it is often not possible to vet their level of experience and knowledge until it is too late. Many of our friends have had to change agencies and web site designers several times before finding the right partner. Their web business has suffered in the meantime.
Simply Seven: Seven Ways to Create a Sustainable Internet Business by Erik Schlie, Jörg Rheinboldt & Niko Waesche
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