By Mary J. Cronin
ISBN-10: 0521147506
ISBN-13: 9780521147507
Billions of shrewdpermanent attached items are altering the aggressive panorama for enterprise and the day-by-day lives of shoppers. This ebook analyzes the evolution of embedded product intelligence and the effect of shrewdpermanent items at the car, instant, strength, residential and health and wellbeing industries. It considers the transformation of shopper possession types and privateness matters whilst shrewdpermanent items constantly display screen customer habit. clever items, Smarter prone recommends concepts for growing ecocnomic shrewdpermanent ecosystems, product structures and providers.
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GM linked these sensors to a telematics network that would notify a central OnStar office when deployment of the air bags indicated a serious automobile accident. The OnStar service would then alert local emergency services of the vehicle’s location based on the embedded GPS. In another service, offering an engine performance monitor, GM surfaced the data from the embedded On Board 46 Smart Products, Smarter Services Diagnostic (OBD) system to inform drivers about potentially serious engine problems.
Other ecosystem strategy dimensions that companies need to consider include the following: Does your product and platform need to disrupt one or more industry sectors and business models as a precondition to creating new revenue streams and winning customers? Which components of the smart ecosystem will be proprietary to the company and which elements would benefit most from using open standards? If you are entering an industry sector where other companies are already well established, your market success may be premised 38 Smart Products, Smarter Services on challenging a current market leader.
If that company’s strategy was successful, it attracted Smart product ecosystems 35 a variety of partners who then built the products, applications, components, and peripherals that provided value-added features for the core technology. The PC partnership of Intel with Microsoft is the canonical example. The tight integration of different and complementary components that came to be known informally as the WinTel ecosystem helped Intel, Microsoft, and their ecosystem partners to shape the evolution of the PC.
Smart Products, Smarter Services: Strategies for Embedded Control by Mary J. Cronin
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