By Nicholas Carr
ISBN-10: 0393333949
ISBN-13: 9780393333947
During this lucid and compelling examine the hot machine revolution and the arrival transformation at the economic system, Carr weaves jointly background, economics, and expertise to give an explanation for why computing is changing--and what it means.
Building at the luck of his industry-shaking Does IT Matter? Nicholas Carr returns with The tremendous Switch, a sweeping examine how a brand new desktop revolution is reshaping company, society, and tradition. simply as businesses stopped producing their very own energy and plugged into the newly equipped electrical grid a few hundred years in the past, this day it's computing that's becoming a application. the results of this transition will eventually switch society as profoundly as reasonable electrical energy did. The gigantic Switch offers a breathtaking view of the hot international being conjured from the circuits of the "World huge Computer."
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Extra info for The Big Switch: Rewiring the World, from Edison to Google
Example text
By looking at technology in isolation, Mumford failed to see that the path of technological progress and its human consequences are determined not simply by advances in science and engineering but also, and more decisively, by the influence of technology on the costs of producing and consuming goods and services. A competitive marketplace guarantees that more efficient modes of production and consumption will win out over less efficient ones. That’s why Henry Burden built his wheel, and it’s why that wheel was left to rust a few decades later.
In the spring of 1892, Insull was offered the presidency of the Chicago Edison Company, a small independent power producer serving just 5,000 customers. He accepted immediately. The move entailed a drastic cut in salary, from $36,000 to $12,000, but the compensation wasn’t what mattered to him. He was looking to a farther horizon. At his farewell dinner in New York, he stood and, with fire in his eyes, promised that little Chicago Edison would grow to eclipse the great General Electric in size.
Henry Adams Contents Prologue: A Doorway in Boston Part 1: One Machine 1. Burden’s Wheel 2. The Inventor and His Clerk 3. Digital Millwork 4. Goodbye, Mr. Gates 5. The White City Part 2: Living in the Cloud 6. World Wide Computer 7. From the Many to the Few 8. The Great Unbundling 9. Fighting the Net 10. A Spider’s Web 11. iGod Epilogue: Flame and Filament Notes Acknowledgments PROLOGUE A Doorway in Boston IT WAS A blustery November day, cold but bright, and I was lost. The directions I’d printed off the Internet weren’t doing me any good.
The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr
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