By Dave Wooldridge
ISBN-10: 1430227338
ISBN-13: 9781430227335
The outstanding good fortune of the iPhone and the iPod contact has ushered in a “gold rush” for builders, yet with good over 100,000 apps within the hugely aggressive App shop, it has turn into more and more tricky for brand spanking new apps to face out within the crowd. reaching buyer know-how and revenues sturdiness in your iPhone app calls for loads of association and a few strategic making plans. This publication will assist you include advertising and enterprise savvy into each element of the layout and improvement approach, giving your app the absolute best probability of succeeding within the App shop. The enterprise of iPhone App improvement used to be written by means of skilled builders with enterprise backgrounds, taking you step by step via low-budget advertising and marketing strategies that experience confirmed profitable for pro iPhone app creators—perfect for self reliant builders on shoestring budgets. even supposing there are a number of iPhone app advertising books at the horizon, they seem to take on the topic from simply a marketer’s point of view. What makes this booklet certain is that it was once written through builders for builders, displaying you not just what to do, but in addition tips to do it, entire with time-saving assets and ready-to-use code examples. No earlier enterprise wisdom is needed. this is often the booklet you would like you had learn sooner than you introduced your first app! What you’ll research remodel your iPhone app right into a strong advertising and marketing instrument with easy-to-use options and code examples. research your rules, learn the contest, and determine your viewers to judge revenues capability. defend your online business and highbrow estate and stay away from strength felony hassles. make the most of a number of revenue-generating enterprise versions akin to in-app ads, associate courses, and In-App buy. contains an intensive bankruptcy on tapping into the shop package API. construct synergy with in-app cross-promotion and social networking. enhance usability and enforce powerful trying out, plus a complete walkthrough of provisioning and advert hoc distribution. Create a pre-release buzz on-line with Twitter, fb, blogs, and a committed website selling your iPhone app. effectively navigate the App shop submission procedure. Execute a post-release business plan through crafting potent press releases, soliciting app reports, and leveraging the ability of promotional revenues and giveaways. Who this booklet is for This booklet is for any developer trying to construct a winning company promoting iPhone and iPod contact apps in Apple’s iTunes App shop. the entire code examples integrated during this publication should be downloaded from iPhoneBusinessBook.com. desk of Contents Seeing the large photograph in a Crowded App shop Marketplace doing all your Homework: reading iPhone App rules and appearing aggressive examine keeping Your highbrow estate Your iPhone App Is Your strongest advertising device funds for not anything: whilst It will pay to Be Free Exploring New company versions with In-App Purchase and associate courses checking out and value: placing Your most sensible Foot ahead Get the get together all started! making a Prerelease Buzz Keys to the dominion: The App Store Submission procedure expanding know-how to your iPhone App
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Additional resources for The Business of iPhone App Development: Making and Marketing Apps that Succeed
Sample text
The App Store already has several mobile writing tools to help authors organize their notes and story ideas, but what about giving freelance writers the ability to track the status of submitted queries to potential publishers? Now that you have a general idea of what to search for, it’s time to take your investigation to the Internet. Although there are several desktop software programs and subscription-based web sites that offer that query-tracking service, there do not seem to be any iPhone apps that handle that particular task (yet).
And for the free version, Digital Chocolate simply modified its app icon with a “free” badge (shown in Figure 2–9). If you do use an abbreviated name for your application binary that’s displayed on the iPhone home screen, take great care that it is not radically different from its App Store name. If the two names don’t appear related in the eyes of Apple’s app review team, it can be grounds for rejection from the App Store. While Chapter 9 will be exploring app name conventions in more detail as it relates to App Store submissions, the point I’m trying to make here is that you need to think about these issues in advance when you’re deciding upon your app name.
In app development terms, this means it starts when you type a line of code, draw some graphics, record sounds, or write your app's description. Assuming the work is creative and recorded somewhere (for example, on your hard drive or printed to a page), there is a copyright coming into existence. Copyright protection is very affordable. A base level of protection exists at the time of creation without the need to pay lawyers or file a copyright application. S. Copyright Office provides some important additional benefits.
The Business of iPhone App Development: Making and Marketing Apps that Succeed by Dave Wooldridge
by Paul
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