By Nicco Mele
ISBN-10: 1250021855
ISBN-13: 9781250021854
How possible harmless applied sciences are unsettling the stability of energy by way of placing it within the arms of the hundreds - and what an international with out "big" will suggest for all of us.
In The End of Big, social media pioneer, political and enterprise strategist, and Harvard Kennedy university college member Nicco Mele deals a desirable, occasionally scary examine how our skill to stick hooked up - regularly, immediately, and globally - is dramatically altering our world.
Governments are being upended via contributors depending in basic terms on social media. significant political events are seeing their energy eroded through grassroots forces via on-line fund-raising. Universities are scrambling to maintain their scholar populations within the face of more cost-effective, extra obtainable on-line classes. Print and broadcast information shops are suffering to compete with citizen reporters and bloggers. Our conventional associations are being disrupted in innovative methods, a few for the higher. yet, as Nicco Mele argues, some great benefits of new know-how include unintentional effects. within the End of Big, Mele examines:
• How fringe political forces input the mainstream and achieve traction utilizing daily expertise - with the big power to undermine valuable power
• What occurs while investigative journalism is changed by way of advert hoc bloggers, cellular video, and prompt tweets…and whether or not they problem or just permit power
• Why Web-based micro-businesses are outcompeting significant enterprises, and what recommendations will modify the best way we paintings, personal issues, and pay for items and services
• The cave in of conventional social gathering politics, and the increase of a brand new type of democracy, one that may well produce dynamic and potent leaders…or demagogues
• How citizen tasks can exchange neighborhood and nation govt features, reminiscent of defense laws, tax assortment, and rubbish pickup, and accomplish that more affordable, quicker, and better
Mele argues that until we workout warning in our use of those new applied sciences, we threat a depressing and wildly risky destiny, one within which our freedoms and uncomplicated human values can be destroyed instead of more suitable. either hopeful and alarming, The End of Big is a thought-provoking, passionately argued booklet that provides actual perception into the methods we're utilizing know-how, and the way it truly is noticeably altering our global in methods we're basically now starting to comprehend.
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Additional resources for The End of Big: How the Internet Makes David the New Goliath
Sample text
Today, the computer hacker has gained a stature in popular culture that is completely at odds to the nerdy social misfit of the 1970s and 1980s. We only need look at films such as The Matrix (1999) to see how hacking has become absorbed into fiction and the political unconscious as a cool and trendy but illicit and criminal activity. This, I argue, is a result of the threefold expansion of intellectual property protection, pervasive digital devices and the ubiquity of the Internet. Interestingly too, there has been a rise in government discourse regarding the emergence of a ‘creative’ citizen, technologically equipped to work in the knowledge or creative economy; this can be compared and contrasted with the earlier hackers for whom governments generally developed a negative discourse in terms of illegality and criminality.
Next I look at changes in intellectual property rights worldwide and the way in which immaterial property, such as patent holdings and copyrights, have become increasingly important to corporate profitability and governments’ conceptions of national success and wealth. The New Capitalism Over the past 40 years, ‘creativity’ has become the focus of an intensified interest by governments and capital. 1 This is a widening of the discourse of creativity that originally corresponded to the ideal of the Romantic ‘creativity’ of the lone artist, to describe instead the rather more mundane market production of goods and services (see Howkins 2001; Florida 2004).
That is, a software project running into millions of lines of computer code that has no formal organisational structure, no corporate hierarchy and few of the problems that seem to plague commercial software projects. But even more startling is that the software is available free of charge, incorporating within it the rights to modify, improve and share the software, with the only proviso that future versions are equally Berry 01 chap01 16 5/8/08 12:05:21 TH E CA NA RY IN TH E M INE 17 free from constraint.
The End of Big: How the Internet Makes David the New Goliath by Nicco Mele
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