By Siva Vaidhyanathan
Before everything, the realm vast net used to be fascinating and open to the purpose of anarchy, an unlimited and intimidating repository of unindexed confusion. Into this inventive chaos got here Google with its incredible mission--"To set up the world's info and make it universally accessible"--and its much-quoted motto, "Don't be Evil." during this provocative publication, Siva Vaidhyanathan examines the methods we now have used and embraced Google--and the becoming resistance to its enlargement around the globe. He exposes the darkish facet of our Google fantasies, elevating purple flags approximately problems with highbrow estate and the much-touted Google booklet seek. He assesses Google's international impression, really in China, and explains the insidious impression of Googlization at the means we expect. ultimately, Vaidhyanathan proposes the development of a web environment designed to profit the complete international and hold one outstanding and robust corporation from falling into the "evil" it pledged to prevent.