By John G. Geer
ISBN-10: 0226285006
ISBN-13: 9780226285009
Americans are likely to see damaging crusade advertisements as simply that: unfavorable. Pundits, newshounds, electorate, and students often bitch that such advertisements undermine elections or even democratic govt itself. yet John G. Geer the following takes the other stance, arguing that after political applicants assault one another, elevating doubts approximately each one other's perspectives and skills, voters—and the democratic process—benefit. In safeguard of Negativity, Geer's examine of adverse ads in presidential campaigns from 1960 to 2004, asserts that the proliferating assault advertisements are way more most likely than confident advertisements to target salient political matters, instead of politicians' own features. hence, the advertisements enhance the democratic strategy, offering electorate with proper and gigantic details ahead of they head to the polls. a big and well timed contribution to American political discourse, In safeguard of Negativity concludes that if we'd like campaigns to grapple with appropriate matters and deal with actual difficulties, detrimental advertisements simply will be the answer.
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Additional resources for In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
Example text
People do enjoy a good fight; witness the interest in boxing, hockey, or football. So the competition that is part and parcel of negativity may possess some real benefits as the public may become more engaged by these electoral duals. This general argument has been advanced in a thoughtful book by George Marcus (2002). ” They point out that negative events can stimulate attention and give people incentive to learn about what is going on in the world. ” But even if one thinks voters are sensible and that emotion can be a good thing, one still might view negativity as undermining democracy.
V. Sullivan (1964), the court ruled that the value of a free debate trumps any possible damage to the reputations of public officials. ”30 Most of these arguments hinge on having a free and vibrant press. It is journalists who have the responsibility to evaluate the actions of those in power and of those who want power. Those judgments and information are essential to informing the public. While it is true that a free press is an essential part of any regime that purports to be democratic, that is only part of the story.
Be vulnerable to demagoguery. They might be stirred up to invade the rights or trample on the essential interests of minorities” (Fishkin 1991, 21). Negativity, in effect, lessens the ability of citizens to act rationally and to act in their best interests (see also Jamieson 1992). Power-hungry politicians, it is feared, use scare tactics and misleading claims to keep people from supporting a particular candidate. Such emotional and misleading claims weaken democracy because they will manipulate voters.
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) by John G. Geer
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