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Coca-cola-deutschland. de/stories/herzlich-willkommen). 2 Vodafone: Featured – Magazin für digitale Kultur Bis 2014 unterhielt das Telekommunikationsunternehmen Vodafone in Deutschland einen Unternehmensblog. 3). Ebenso wie bei Coca-Cola werden hier nicht nur Inhalte, die unmittelbar die Marke Vodafone betreffen, angeboten. Vielmehr geht es um das Meta-Thema „Digitale Kultur“. Vodafone Deutschlands Brand Director Gregor Gründgens beschrieb den Themen-Mix in seinem Vorstellungsbeitrag folgendermaßen: „Egal ob Handytest oder Bericht einer vernetzten Weltreise, vom MesseLivestream zur Interview-Serie über Startups: Wir haben viele Themen, über die wir Dich auf Featured auf dem Laufenden halten.

Quelle: Vodafone (2016) http://featured. 2017) eigenen Kanälen veröffentlichen würden“ (Vodafone 2016). Das heißt, auf Featured werden den Lesern unabhängige journalistische Inhalte geboten. 4) des Radevormwalder Gebäudetechnik-Herstellers Gira (Gira 2016). Mit intelligenten und benutzerfreundlichen Produkten möchte das Unternehmen das Wohnen komfortabler, sicherer und energieeffizienter machen. Das Angebot reicht von der Steuerung von Beleuchtung, Heizung und Jalousien bis hin zu Türkommunikations-, Multimedia- und Sicherheitssystemen.

Haufe-Lexware, Freiburg © Springer Fachmedien Wiesbaden GmbH 2017 S. ) (2001) Erfolgsfaktor Content Management. Vom Web Content bis zum Knowledge Management. Springer, Heidelberg Klein, Eduard (2015) Storytelling im Content Marketing. content-marketing. com/mit-storytelling-markenidentitaet-schaffen-sieben-archetypen-fuer-erfolgreichescontent-marketing/. Zugegriffen: 1. April 2016 Smart Insights (2015) The State of Content Marketing 2015. smartinsights. com/content-management/content-marketing-planning/the-state-of-content-marketing2015-infographic/.

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Manual de Matematicas para la Ensenanza Media by A. G. Tsipkin


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