Ron Tamborini's Media and the Moral Mind (Electronic Media Research Series) PDF

By Ron Tamborini

ISBN-10: 0415506352

ISBN-13: 9780415506359

Questions in regards to the relation among media and morality were an enduring hindrance. Can media publicity form or regulate ethical values? Does morality impression how viewers contributors pick out, interpret and reply to media content material? makes an attempt to reply to such questions are hindered through the complicated nature of morality and its dynamic relation with media.

This quantity brings jointly major students for you to learn reciprocal tactics that attach media with morality, and to set a direction for figuring out this organization. person essays mix confirmed and rising theories from media and ethical psychology to provide an explanation for how basic mechanisms that govern ethical reasoning can form and be formed through media publicity. jointly those students supply an realizing of the connection among media and morality that are supposed to function a useful source for present and destiny generations of researchers.

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Extra info for Media and the Moral Mind (Electronic Media Research Series)

Sample text

Symbolic modeling influences the development of moral judgments by what it portrays as acceptable or reprehensible conduct and by the sanctions and justifications applied to it. (Bandura, 1977, p. 44) Social cognitive theory argues that vicarious experiences influence an individual’s thoughts, attitudes, and behaviors. Witnessing others’ behaviors accompanied by positive consequences causes an individual to have a more positive view of the behavior, whereas witnessing behaviors accompanied by negative consequences causes an individual to have a more negative view of the behavior.

Tamborini, Eden, Bowman, Grizzard, and Weber (2009) found that sensitivity to moral infractions in the care/harm and fairness domains predicted the extent to which viewers enjoyed and positively rated movie trailers featuring content in each domain.

In addition, the cognitive developmental approach has framed research on how children understand retribution in narrative (Zillmann & Bryant, 1975), children’s likes and dislikes in entertainment (Valkenburg & Cantor, 2000), as well as the effects of exposure to violent media (Gentile, 2003; Gentile & Sesma, 2003). Typically, these studies have examined media influence within the realm of either pro-social or anti-social issues related to morality, or have assumed a rationalist framework for moral decisions.

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Media and the Moral Mind (Electronic Media Research Series) by Ron Tamborini


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