Download PDF by Anthony Mughan: Media and the Presidentialization of Parliamentary Elections

By Anthony Mughan

ISBN-10: 1349420433

ISBN-13: 9781349420438

ISBN-10: 1403920125

ISBN-13: 9781403920126

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With television making its first appearance in the 1951 campaign when each of the Conservative, Labour and Liberal parties was allotted a single 15-minute televised party election broadcast, the party leaders did not emerge as an issue in the campaign; nor did their role in it attract comment for differing from what it had been in the past. But while not mentioning, or perhaps appreciating, the implications of the new medium of television for party-based electoral and governmental politics, The Times (10 october 1951) did give evidence of an inkling of its potentially revolutionary implications for how parties would eventually project themselves to voters: ‘If what has happened in America may be taken as a guide, this is a landmark in British history … The effect of the invisible (radio) voice – so often so different from that of the speaker himself – remains an awkward hazard for those choosing their best team.

Their sub-national governments are popularly elected, have significant powers in their own domain and, often being drawn from different political parties to the federal government, compete with it for policy influence and popular attention and approval (Patterson and Mughan 1999). The very fact that sub-national governments in federal states have constitutionally protected powers and policy jurisdictions makes it unlikely that the national chief executive will be able to hog the local and national political limelight to the same degree as his counterpart in a unitary state like Britain prior to 1999.

3 collectively suggest three conclusions. One, there has indeed been a presidentialization of the presentation of campaign news in newspapers and on television.

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Media and the Presidentialization of Parliamentary Elections by Anthony Mughan


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