By Artur Lugmayr, Cinzia Dal Zotto
ISBN-10: 364254486X
ISBN-13: 9783642544866
ISBN-10: 3642544878
ISBN-13: 9783642544873
The Media Convergence instruction manual sheds new mild at the complexity of media convergence and the similar company demanding situations. drawing close the subject from a managerial, technological in addition to end-consumer point of view, it acts as a reference ebook and academic source within the box. Media convergence at enterprise point may well suggest remodeling company versions and utilizing multiplatform content material creation and distribution instruments. even if, it truly is proven that the implementation of convergence thoughts can simply prevail whilst expectancies and aspirations of each actor concerned are taken under consideration. Media shoppers, content material manufacturers and executives face diversified demanding situations within the strategy of media convergence.
Volume II of the Media Convergence guide tackles those demanding situations by way of discussing media company types, construction, and clients' adventure and views from a technological convergence viewpoint.
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Additional resources for Media Convergence Handbook - Vol. 2: Firms and User Perspectives
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Castells, M. (2000). ). Oxford: Blackwell. Clark, R. (2010). Cyber war. New York: Harper-Collins. Clayton, M. (2011, March 7). The new cyber arms race. Christian Science Monitor, 27–33. , & Gomery, D. (2000). Who owns the media? ). Mahwah, NJ: Lawrence Erlbaum. , & Dickerson, G. (2000). Teams and technology: Interactions over time. In M. Neale & T. ), Research on groups and teams (pp. 1–27). Greenwich, CT: JAI Press. , & Lampe, C. (2007). The benefits of Facebook friends: Social capital and college students’ use of online social network sites.
Intelligent Networking and the Transnational Corporation: Redefining. . 23 We begin our discussion by exploring the term virtual network and what it means to communicate across time and space without the need for a physical connection. A virtual private network (VPN) is a computer network that that uses a public telecommunications infrastructure such as the Internet to provide remote users (or departments) secure access to their organization’s network. A VPN can range in size and scale of operation from theTNC that operates on multiple continents to a major medical hospital that must provide secure healthcare information to physicians and other medical professionals located in a variety of clinics and adjoining facilities.
1 Expressions of Confidence The managers think that expressions of confidence do not always have a positive effect on the employee appreciation of the information provided. According to the DM, expressing confidence to employees can assist them appreciate the information provided and that this can be done by “highlighting cases in which employees use the information to argue a particular matter or to draw their own conclusion and contribute”. The Music Area WUL added that “expressing confidence to employees is necessary because the information provided has been more advanced and technical after the internet implementation and as a result more difficult for employees to understand and appreciate”.
Media Convergence Handbook - Vol. 2: Firms and User Perspectives by Artur Lugmayr, Cinzia Dal Zotto
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