By Jennifer Bullen (auth.)
ISBN-10: 1137335696
ISBN-13: 9781137335692
ISBN-10: 1349463191
ISBN-13: 9781349463190
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Additional resources for Media Representations of Footballers’ Wives: A Wag’s Life
Example text
As one of his respondents claimed, celebrities are like neighbours that everyone knows (Gamson, 1994:176). In this realm, the celebrity arguably becomes unimportant – it is the sport of celebrity watching, information gathering and meaning making that is key: Like many gossipers, artifice detectives read the celebrity text in a code that subverts the text’s authority but are no less engaged by it, using it for their own purposeful activity. (Gamson, 1994:182) Until the footballers’ wives appeared, the personal lives of players and details on the closed and private world of football were scarce.
In this way Bourdieu’s work offers an important framework to interrogate how identities are discursively constructed through the media and conferred on others. Moreover, analysing femininities can reveal how certain types of femininity are classified as belonging to a particular class and are then regarded as either desirable or pathological (Lawler, 2004; 2008b). In the case of wags, representations are generally based on bodily appearance, behaviour, consumption and lack of intellect. Class boundaries are drawn through ideas of the ‘right ways of being and doing’ which have been claimed by the middle classes and classified through manners and etiquette (Lawler, 2008b:249).
She claims that the soap opera is the perfect form for broadcasters as it generates and sustains audiences, press coverage, controversy and advertising revenue, as well as supporting the public service ethos. It is both powerful and cost effective. The soap is a drama in serial form, with a core set of characters and locations which is transmitted at least three times a week with a narrative focusing on everyday personal and emotional lives (Hobson, 2003). In this sense the media coverage of footballers’ wives follows these generic forms – they generate and sustain audiences for newspapers, magazines, books and television, there is a core set of characters and locations and they are often depicted dramatically in terms of their personal and emotional lives.
Media Representations of Footballers’ Wives: A Wag’s Life by Jennifer Bullen (auth.)
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