By Steve Brown; et al
ISBN-10: 075064995X
ISBN-13: 9780750649957
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Extra resources for Operations management : policy, practice and performance improvement
Sample text
FT Books. Russell, R. S. and Taylor, C. W. (2000). Operations Management. Allyn and Bacon. Schroeder, R. (1999). Operations Management, 6th edn. McGraw-Hill. Smith, A. (1986). The Wealth of Nations. Penguin Books (first published 1776). Voss, C. , Ahlstrom, P. and Blackman, K. (1997). Benchmarking and operational performance: some empirical results. Int. J. , 17(9/10), 1046–58. Whitston, K. (1997). The reception of scientific management by British engineers, 1890–1914. , 71, 207–29. Wilson, J. M.
New strategies often result from competitive threats. The new strategy must be made clear and be understood by employees, and 40 2 • OPERATIONS STRATEGY: THE STRATEGIC ROLE OF OPERATIONS must be supported by operations capabilities in order to work. At Honda, for example (Whittington, 1993, pp. ). There followed a stream of no less than eighty-one new products in eighteen months. The massive effort nearly bankrupted the company, but in the end left Honda as top dog once more. Honda’s strategic operations capabilities allowed it to launch a range and volume of new products within a short time.
Mr Dell became the target of Apple’s ire, Mr Jobs said, because he had refused to retract a statement that Apple should be dissolved. ‘I’d shut it down and give the money back to the shareholders’, Mr Dell said. Again, Apple had to put in place a clear operations strategy to go after Dell, and by 1999 Apple had vastly improved its operations capabilities. ᭤ Strategy formulation There is, not surprisingly, no single best way of developing a strategy. 1. Every organization must plan and implement strategy to fit with its vision and mission.
Operations management : policy, practice and performance improvement by Steve Brown; et al
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