By Douglas W. Hubbard
ISBN-10: 0470932368
ISBN-13: 9780470932360
The final advisor to mining the net for real-time overview of developments and data
Showing how the net should be an enormous instrument for companies and others to degree developments in actual time, Pulse describes instruments for cheap and genuine time dimension methodologies companies can commence utilizing instantly. This well timed publication additionally places this rising technological know-how in viewpoint and explains how this new size device will profoundly switch determination making in enterprise and government.
indicates how the web can be utilized as an extremely strong dimension tool
finds how one can mine the web to degree and forecast enterprise progress
Written by way of top professional in company analytics and function management
Pulse unearths how the web is evolving right into a device for measuring and forecasting developments in society, the economic system, public opinion or even public well-being and safety. it's a completely crucial publication for each company chief to show a strong, underutilized instrument to its entire power.
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Extra info for Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
Sample text
Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions. Perhaps the furthest reaching effects of the Pulse will be beyond what we can imagine at this point. Even so, it will have at least the following four types of impact: 1. Decisions based on responses to macro-trends will be faster. We won’t have to wait weeks—and certainly not 15 months as in the NBER report on the end of the recession—for indications of changes in fundamental economic factors, health conditions, and public opinions.
They are more productive and spend less time searching for what they want. They have well-worn paths on the Internet and accomplish their business more quickly. People do so many things on the Internet that we apparently needed new verbs to describe them. The fact that they perform so many of the “new verbs”—blog, tweet, friend, Google, and so on—means that we have not just a quantity but a variety of useful data. In contrast, when people spend time on tasks like online banking, they reveal almost no data to the public.
This doesn’t exactly meet our current definition of “real time,” but we shouldn’t underestimate the impact this kind of image must have had. We now take such maps for granted, but imagine if P1: OTA/XYZ JWBT485-c02 P2: ABC Trim: 6in × 9in JWBT485-Hubbard March 15, 2011 24 14:32 Printer Name: Courier/Westford Introduction to the Pulse: A New Kind of Instrument WEATHER CHART, MARCH 31, 1875. 4 45° Dull A SE ° 38 ne 82 Fi TH OO 80-8 Rising SM 47° Fine 48° Dull 47° Cloudy 40° Thick SMOOTH 48° Overcast 45° Dull TH OO SM 47° Dull TH MOO S 45° Clear 48° Overcast SLIGHT SWELL 50° Fine 43° Clear The dotted lines indicate the gradations of barometrlc pressure.
Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities by Douglas W. Hubbard
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