Julian Roberts's The Logic of Reflection: German Philosophy in the Twentieth PDF

By Julian Roberts

ISBN-10: 0300052073

ISBN-13: 9780300052077

This lucid and unique publication deals a close and demanding exposition of German metaphysics and philosophy of common sense up to now century.

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Creating alternative news. If an organization is the subject of bad news and there are no major alternative stories around which would facilitate a news burial (see below) then PR people working for powerful, newsworthy organizations can sometimes create their own news in the form of decoy stories which distract the media. Rival news organizations which feel chagrined at missing the original story will often happily participate in this ploy. Complaints. Bravado aside, no journalist likes being the subject of a serious, strongly expressed complaint.

The PR practitioner may no longer need to intervene. Ideally – from a PR perspective, given the craving for third party endorsement – the media will feel it owns the story. ”11 There is no such thing as a free lunch, and the material supplied by PR people is prepared with a persuasive purpose in mind. The cumulative effect of this has led some to point to the PR-ization of the media,12 raising the specter that the media will lose the reputation for independence and objectivity which made it such a valuable vehicle for PR people in the first place.

Journalists also deal with many other people performing a PR role without necessarily being identifiable as “PR practitioners”: the role of political leaders, for example, has always overlapped with PR since the work of any politician has a media relations dimension. Books on the subject sometimes hazard suspiciously rounded percentages for the proportion of newsprint originating in PR. 10 But another PR and the media way of approaching the subject is to pose a different question: if journalists do not get their stories from PR then where else do they obtain them?

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The Logic of Reflection: German Philosophy in the Twentieth Century by Julian Roberts


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