By Varinder Taprial, Priya Kanwar
ISBN-10: 8776819922
ISBN-13: 9788776819927
This e-book delves into the evolution of Social Media, its merits for people/ companies and social media management.
Social Media is the thrill approximately city. virtually everybody with net entry is utilizing social media in a few shape or the opposite. it's altering the way in which participants and corporations speak or have interaction with others. in spite of the fact that, regardless of its attractiveness, most folks have a really restricted realizing of the scope and application of Social Media in its entirety.
Contents
Introduction
1 what's Social Media?
2 The altering Face of Social Media 2.1 The Phreaking period (1950’s – Early 90’s)
2.2 Bulletin Board platforms (BBS’s) – (1979- 1995)
2.3 advertisement on-line providers (1979 – 2001)
2.4 the realm broad net (WWW) – 1991
2.5 IRC, ICQ and immediate Messenger (1983-1996)
2.6 Peer-To-Peer (P2P), BitTorrent - “Social” Media Sharing (1999)
2.7 Social Networking websites (1997-2008)
2.8 Social Bookmarking (1996 –2003)
2.9 Blogs (1994-1999)
2.11 the way forward for Social Media
3 realizing Social Media
3.1 class of Social Media
3.2 Honeycomb Framework of Social Media Functionality
3.3 Social Media panorama 2011 through Fred Cavazza
4 merits of Social Media For Individuals
5 merits of Social Media for Businesses
6 Social Media Management
6.1 id of appropriate Social Media
6.2 Profile Creation
6.3 increasing the Network
6.5 tracking and Analysis
6.6 Why companies want Social Media Strategy
7 Social Media Tools
7.1 Social Media Engagement Tools
7.2 Social Media tracking and research Tools
7.3 expert Listening Tools
7.4 different instruments
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Extra info for Understanding Social Media
Example text
The way people communicate with each other and hold conversations is on a completely different level than what it was, say, a decade ago. There is no way you can deny it anymore. The Internet and web technologies have made it possible for people and businesses to have a wider reach due to its global nature, and therefore, both – individuals and businesses for their respective benefits, can use the social media effectively. For individuals the benefits are largely experiential and the social media is an avenue to keep connected with their network, communicate and gather information.
All these can be achieved by careful planning, expertise and experience. The different social media have their own unique and specific tools or metrics that can be used to measure the results or level of interaction that takes place on that platform. For example, the number of “likes” on Facebook, or number of followers on Twitter or percentage of females versus males in your community can be tracked over time to measure your progress and the impact of your social media campaign on your bottom line.
Businesses can open profile pages on various social media platforms like Facebook, Twitter, Google+, Blogs, LinkedIn and YouTube (just to name a few) and spread the word about their presence on these sites to gather more fans or followers. Social media allows you to leverage your network to the benefit of your business. e. vendors, suppliers and contractors, and start a mutually beneficial relationship. ” In order to do this, one has to keep track of what is being written about the client or business on the Internet and then offset the negativity by tackling the source directly and addressing the issue (suppress sentiments) or promote positive and neutral content by utilizing sophisticated offline and online techniques.
Understanding Social Media by Varinder Taprial, Priya Kanwar
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