Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen, Ben Shneiderman, Marc A. Smith PDF

By Derek Hansen, Ben Shneiderman, Marc A. Smith

ISBN-10: 0123822297

ISBN-13: 9780123822291

Examining Social Media Networks with NodeXL bargains backgrounds in info stories, machine technology, and sociology. This ebook is split into 3 elements: examining social media, NodeXL educational, and social-media community research case reviews.

Part I presents history within the heritage and ideas of social media and social networks. additionally integrated here's social community research, which flows from measuring, to mapping, and modeling collections of connections. the subsequent half makes a speciality of the unique operation of the loose and open-source NodeXL extension of Microsoft Excel, that's utilized in all routines all through this e-book. within the ultimate half, every one bankruptcy offers one kind of social media, corresponding to email, Twitter, fb, Flickr, and Youtube. moreover, there are descriptions of every method, the character of networks whilst humans have interaction, and kinds of research for deciding on humans, files, teams, and events.

*Walks you thru NodeXL, whereas explaining the idea and improvement at the back of each one step, offering takeaways that may follow to any SNA
*Demonstrates how visible analytics examine may be utilized to SNA instruments for the mass industry
*Includes case reviews from researchers who use NodeXL on renowned networks like e-mail, fb, Twitter, and wikis
*Download better half fabrics and assets at

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Extra info for Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Sample text

This is in contrast to the undirected ties present in Facebook and LinkedIn. , “retweet” or RT). A detailed analysis of several networks found within Twitter is found in Chapter 10. Multimedia Blogs and Podcasts As bandwidth and multimedia support has increased, a variety of services related to blogs have appeared including video blogs (vlogs), photo blogs, mobile blogs (moblogs), and audio blogs (typically called podcasts). These multimedia blogs may focus on a specific topic or may focus on the everyday experiences of a specific individual as a lifelogging/lifeblogging process.

Other connections can be inferred from data that are often not public but are available to the hosts or owners of social media systems such as reading patterns of discussion forums, music downloads, patterns of telephone calls, and location information. In innumerable ways, users now leave behind traces that form an intricate web connecting those users with the people, locations, and digital objects around them. Another important distinction is between directed and undirected connections. If you and another person become friends on Facebook, the connection is a mutual one.

2). 5 Types of Connections There are many ways that the basic elements of social media systems can be connected. It is important to understand these connections or ties in order to construct and understand networks from each kind of social media system. We will describe the theory and language of networks in the next chapter. This section describes the many types of connections that exist in social media systems and explores the ways those collections of connections create a larger social system that we can now analyze with the math, tools, and insights of social network analysis.

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen, Ben Shneiderman, Marc A. Smith

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