By Andreas Hepp
What does it suggest that we will be reached on our cellphones anywhere we're and continuously? What are the cultural effects if we're trained approximately ‘everything and whatever important’ through tv? How are our political, spiritual and ethnic assets impacted via being more and more hooked up via electronic media? and what's the importance of all this for our daily lives?
Drawing on Hepp’s fifteen-year study services on media swap, this ebook offers with questions like those in a refreshingly straight forward and readable approach. ‘Cultures of mediatization’ are defined as cultures whose major assets are mediated via technical media. consequently, way of life in cultures of mediatization is ‘moulded’ by means of the media.
To comprehend this not easy media switch it's beside the point to target anyone unmarried medium like tv, the clicking, cellphones, the web or other kinds of electronic media. One has to catch the ‘mediatization’ of tradition in its entirety. Cultures of Mediatization outlines how this is performed significantly. In so doing, it deals a brand new mind set approximately our present-day media-saturated world.
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Additional info for Cultures of Mediatization
The political and diplomatic process becomes visible, or better still the audience assists in the creation of another process, which exists primarily on the screen. One could call it ‘virtual’ (Virilio, 1994) or ‘artifactual’ (Derrida, 2002), but the central issue remains the same: neither is it separated by the actual political process, nor is it a mere representation of it, nor is it a mise-en-scène for the audience. On the contrary, this process is part of the actual political process: the same actors make it and it develops in the media environment.
Moreover, media operations during the two conﬂicts are suitable for comparison, since in both cases the same state actor (the United States) takes the initiative and assumes the responsibility for the intervention (even if in two different contexts – that is one within NATO and one within an informal bilateral alliance with the United Kingdom). The selection of the relevant actors for each conﬂict has also been guided by a comparative rationale together with, obviously, the criterion of historical relevance.
It explains that in our societies war has become an essentially mediated experience and that the sign of war has become even more important than the war on the ground. However, scholars using this concept do not stress enough that not only the public’s, but also decision-makers’ understanding of war is ﬁltered by the images they consume. They may also have a more direct and un-mediated experience of a conﬂict, but they are not external to cultures and societies where mediatization takes place. The mediated Media Power: A Radical View 23 image of war becomes therefore an object of symbolic exchange (Baudrillard, 1979), but also of symbolic interaction.
Cultures of Mediatization by Andreas Hepp